New App is False Security

Have you seen the commercial Verizon is currently running? It’s for a new app they’re selling, called Family Locator. Verizon claims it’s “peace of mind at your fingertips.”

The ad shows a mom at the mall with her teen daughter. The mom appears concerned for the young girl’s safety as she turns, armed with her cell phone, and heads down the escalator with her friends. But, not to worry! Mom has peace of mind at her fingertips with the new Family Locator app. Just by touching a few buttons, GPS technology lets her dial into the precise location of the cell phone in her daughter’s hand. Mom can pinpoint the locations of other family members as well–and if any of them should need help, she can instantly call up driving directions to the exact spot highlighted on their phone.

Of course, issues can arise that won’t be serious enough to require the Family Locator: “Hello, Mom? Jenny isn’t feeling well. Can you come and get us?” Still, it can give you turn-by-turn directions to the food court if you really want them.

What’s deceptive about this ad–and this app–is that it’s not a family locator; it’s a phone locator. For an actual emergency of the kind the ad hints at, the odds of the daughter keeping her phone in her possession are low. In an abduction or assault, one of the first things her attacker will do is cut off her ability to call for help. He’s going to get rid of that phone quickly, whether it’s in her hand, her purse, or hanging from her belt. He’ll likely break it, or just throw it into a garbage can or across the parking lot. So, Mom is pinging her cell and thinking things are fine: “Ah, she’s still in the department store.” She doesn’t realize her daughter is in danger, because the cell phone is reporting its location, not the girl’s. Meanwhile, the daughter is trapped with a predator, and valuable search time is being lost.

Now, I’m not trying to “rat out” Verizon. I think they’re excellent cell phone providers. But my first concern is for keeping kids safe. And this app, while it has definite uses, cannot keep kids safe. That’s fine, except that it’s being advertised as if it can.

If you want greater peace of mind when your kids are out on their own, my best suggestion is to sign them up for a self-defense class that will teach them

  1. how to recognize tricks that predators use to lure kids every day
  2. how to get help quickly in a public place and
  3. how to physically defend themselves if they need to

This knowledge will serve them much better than a cell phone app.

Tags: , , , , ,

One Response to “New App is False Security”

  1. […] This post was mentioned on Twitter by MasterPM. MasterPM said: New App is False Security | RadSAFERaleigh – Violence Prevention … http://bit.ly/aGSq0y […]